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Communication abroad

Green light bulb

© Ringier

Communication abroad contributes to safeguarding Switzerland’s interests abroad using various public-relations tools. Presence Switzerland is in charge of the practical implementation of communication abroad.

 Definition and objectives
What are the legal and strategic bases of communication abroad?

 Instruments
What tools for which form of communication?

 Monitoring and analysis
What is Switzerland’s image abroad?

 Platforms abroad
How can Switzerland draw attention to its strengths abroad?

 Platforms in Switzerland
How is communication abroad to be organised at the national level?

 Information materials and promotional products
How should Switzerland be presented visually and by means of information ?

 Corporate design
What is Brand Switzerland?

 Guides and forms
Would you like to join in?

In the focus

1. place: Tania Fricker, Varna (Bulgaria)   2. place: François Montandon, Alberta (Canada)  3. place: Eveline Sperry, Los Lagos (Chile)

1. place: Tania Fricker, Varna (Bulgaria) 2. place: François Montandon, Alberta (Canada) 3. place: Eveline Sperry, Los Lagos (Chile)


How is your Swiss identity perceived abroad?
As part of a more intensive dialogue with the Swiss nationals abroad, Presence Switzerland launched a photo competition to find out more about the life as a Swiss national living abroad. The question was: How is your Swiss identity perceived abroad? The entries provided a wide range of personal insights into life abroad. The three winning entries come from Bulgaria, Canada and Chile. All 10 finalist photos are available as electronic postcards on the official Internetportal Swissworld and can be sent as original greetings from Switzerland to the rest of the world. 
http://www.swissworld.org/en/switzerland/swiss_pics/card/categorySingleView/pcat/156/?no_cache=1 Electronic postcards

© Solar Impulse

Collaboration with Solar Impulse 
Partnership contracts to support the solar-powered airplane are to be concluded under the auspices of Presence Switzerland to establish the exact nature and modalities of the government’s support. The support and services the Confederation already provides continue to the end of 2015. 
 Media release, 13.2.2013

Project “Confooderatio Helvetica”. (© netwerch)

Platform abroad
From May 1 to October 31, 2015 the new expo site Milano Rho will host the World Exhibition Expo Milano 2015 with the theme “Nutrire il pianeta, energia per vita” (Feeding the Planet, Energy for Life).
 Expo Milano 2015